In a bid to entice more users onto its Bing search engine from rival Google, Microsoft has decided to use its deep pockets and offer rewards for users in the UK who decide to make the switch.
Here comes the money….
As part of its Rewards scheme, Microsoft will begin awarding points to users who carry out online searches and purchases. These points can then be redeemed on music and movies. There are 2 levels in the rewards scheme. Level 1 members will get points for 10 daily searches whereas Level 2 members will earn points for 50 daily searches.
“The rewards scheme has been introduced to give something to Microsoft’s current users as well as helping to attract new customers to Bing and its online store”.
The number of searches done will be refreshed everyday. The scheme is expected to be expanded further in France, Germany and Canada soon, said the company.